Partners & Sponsors

 The Starley Sportive is organised by Coventry Road Club, The club was established in 1929 and has regular weekly rides on Sundays and Tuesdays. They also has Time Trial events throughout the summer and regular social events. Please visit for more details.

Coventry Road Club would like to give special thanks to our HQ hosts and Co-organisers Deeley Group. They are a family owned construction and development partner that have been providing long term sustainable benefits to our community for over 80 years. 

We are working with Coventry City Council, to help promote and celebrate the benefits of sport and physical activity. We want to be the catalyst for a fitter healthier city.

We are continuing our support for Zoё’s Place Baby Hospice Coventry it is a registered Charity providing palliative, respite and end of life care to babies and infants aged from birth to five years suffering from life-limiting or life-threatening conditions. This care will be provided in a caring, safe, home from home environment known as Zoё’s Place Baby Hospices. Learn more about Zoё’s Place Coventry here

This year we are also welcoming University Hospitals Coventry & Warwickshire (UHCW) Charity they makes things better for the staff, patients and their families. The Charity was founded in 1996 and to date has raised millions of pounds helping thousands of patients and their families. It is the registered charity for UHCW NHS Trust (inc. University Hospital, Coventry and the Hospital of St Cross, Rugby) and Coventry & Warwickshire Partnership NHS Trust covering local mental health, learning disability and community services.

Ride Coventry are kindly facilitating the early registration at their shop the week before the event; You will be able to collect your number/timing chip to save you time on the day. It will also allow you to pick up your last minute nutrition or parts before the event. Darren ,Paul and the team at Ride will be on hand if you need any advice.


We welcomed onboard JLN Plumbing & Heating LTD in 2019, They are going to be keeping you topped up with food and water again for 2021 at the feed station. They are experts when it comes to all things plumbing and heating; Lets hope they can give you all more gas for the rest of your ride! 


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