The Starley Sportive is a cycling sportive in Coventry taking place in February each year. It prides itself on 100% of the proceeds from the event go to charity unlike a lot commercial sportives and helps raise money for local good causes. 


The next Starley Sportive is on Sunday 16th February 2020. Once again you will have a choice of 3 distances short, long and epic.



Our aim is to recognise the contributions of Coventry based inventors John Kemp Starley and James Starley to the cycling industry. What better way to do this than getting as many people as possible out on their bikes. In addition to this the difference with the Starley Sportive is that 100% of the proceeds from the events go to charity, unlike a lot commercial sportives.



Last  year we raised £13,021! This made it a record year. We have now raised over £29,500 for local good causes so far from the events! We would encourage you to use the Starley Sportive to raise sponsorship for any good cause or charity that is important to you. Please go to our  Ride For A Good Cause Page for help and advice on thisOnce again we will be donating all our proceeds from the 2020 years event to charities.


Riders are also be able to order exclusive Starley Sportive Kit,
Click For Full Range
“Many thanks for an excellent Sportive today. Very well organised and sign posted, it was interesting to come at familiar roads from a different direction. At £10 it was very good value compared to a commercial sportive !!
Thanks to all involved and to Deeley Group for a magnificent HQ.”
David Cox OBE 
Bike West Midlands Network
(Cycling UK Affiliated Group)
This was our first Sportive, and wow, how it has sparked something in us to achieve more, challenge ourselves and join the 1000’s of other cyclists who enjoy this ‘feel good’ sport. Feeling humble.” 
Lisa Tongue
Breeze Network – West Haddon